Fishing doesn’t often receive the hype it deserves. It’s seen as dull and uncool. But there’s a large community of underrepresented young fishers whose lifestyle is anything but dull and to whom fishing is an intrinsic part of who they are. As the first fishing apparel brand for millennials, Jigalode is bringing a fresh take to the sport. We’re putting fishing at the center of the social conversation, creating content for and about the new generation of fishers while showcasing that the fisherman lifestyle is more than a sport, it’s a ritual.