In a category crowded with sterile visuals, staged smiles, and clinical jargon, AdventHealth needed a way to connect more deeply not just with patients, but with people. So, we turned our focus to something that sets them apart: their belief in whole-person care, grounded not just in medicine, but in the unseen forces that drive healing.
That led the team to the Human Spirit, a concept that doesn’t live in anatomy books but lives in each of us. It’s not something you can chart, diagnose, or capture with a product shot. But it is something you can feel. In a quiet moment between nurse and patient. In a determined comeback. In a child’s imagination. In the bonds that form between caregivers, families, and communities.
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We built the campaign around this invisible-yet-undeniable force: The Human Spirit. Through vignettes of universal human stories: a doctor refusing to give up, an athlete pushing past limits, a grandparent regaining strength, a child believing in better. Each moment speaks to a form of resilience not found in textbooks but felt deeply in the heart. Only by showing these raw, emotional slices of life could we begin to visualize the impact of something that defies measurement and reveal that the Human Spirit doesn’t just live within us, it moves between us.
LEAD CD Anna Chappel / CW Ashleigh Ganns / SR AD Gabrielle lemmons
As we expanded on the idea of the Human Spirit, a deeper insight emerged. In a child’s story, the most important moment isn’t just how they heal, it’s what happens first. It’s the very first moment after everything changes. The moment they look to us, scared and unsure, we have the chance to shape what comes next with compassion, courage, and care.
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That’s where the evolution began. At AdventHealth for Children, the Human Spirit shows up not only in resilience but in readiness. In how quickly we respond, how boldly we innovate, and how personally we care. Being first isn’t about status, it’s about setting the tone for everything that follows.​
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So we reframed the story around the power of acting first. First to bring personalized, whole-person pediatric care to every child. First in Florida for children’s care. First to infuse Disney’s unique brand of joy and wonder into the healing journey. Because when a child’s story takes an unexpected turn, the way we act in that first moment can shape every moment after.
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At AdventHealth for Children, we believe that how we respond in the very first moment can change every moment thereafter. And that’s why we will always be first for children, for families, and for the boundless spirit of healing.
