The Made for More platform has already established a bold promise: that life doesn’t stop at getting better, it keeps expanding, deepening, and evolving. But while the original campaign focused heavily on aspirational messaging and the emotional benefits of care, it sometimes overlooked the tangible how, the specific services, innovations, and values that made Adventist Health the engine behind that "more."

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We evolved the Made for More message from an abstract promise into a lived experience. Our goal was to bridge the emotional with the practical, connecting the richness of life with the real-world care that supports it. This phase of the campaign invited audiences to imagine the "more" they were made for, while grounding that vision in the capabilities, compassion, and presence of Adventist Health.

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To bring this to life, my role was to develop a series of emotionally resonant social media content, print ads, and OOH designed to meet people where they are, in the moments between the moments. The refresh spanned over 50 service line campaigns—including orthopedics, cardiology, oncology, and more. Each ad balanced heart and clarity, inviting people to dream big while reminding them that Adventist Health is the partner that makes those dreams feel possible. ​ Every touchpoint reinforced that “more” isn’t just a feeling, it’s a future made possible with Adventist Health.