
We set out to remind people that feeling whole isn’t a destination, it’s a journey. And every joyful, breakthrough, or quiet moment along the way matters. By encouraging people to keep reaching for what makes them feel most alive, we positioned AdventHealth not just as a provider of care but as a partner in the pursuit of joy.
To bring the message to life, the team created a visually rich, emotionally layered video made up of real, unscripted moments from patients and their loved ones. We blended professional footage with homemade videos to create an authentic, intimate feel. From clinical scenes to everyday celebrations, we showed people not as cases, but as whole humans, laughing, hugging, recovering, and living. The result was a powerful reminder that health isn’t just about treatment, it’s about having the freedom to fully experience life.
LEAD CCO Mindy Adams, CD Anna Chappel, SR AD Gabrielle lemmons (Amongst other creatives )