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We needed to raise local awareness of our local-focused stores

Strategy: We are local eye care teams that love each location like home


Campaign: Create umbrella campaign concept then adapt its local stores

Solutions: "Maybe its ______,

Maybe they just can't see "

Locations: Hialeah, Coral Gables, South Beach

Executions: Direct mailer / Social media ads 

CW: Andrew Del Valle

AD: Gabrielle Lemmons

AD: Amanda Gonzalez

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