We needed to raise local awareness of our local-focused stores

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Strategy: We are local eye care teams that love each location like home

 

Campaign: Create umbrella campaign concept then adapt its local stores

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Solutions: "Maybe its ______,

Maybe they just can't see "

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Locations: Hialeah, Coral Gables, South Beach

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Executions: Direct mailer / Social media ads 

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CW: Andrew Del Valle

AD: Gabrielle Lemmons

AD: Amanda Gonzalez

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